woensdag 1 oktober 2008

Web Analytics, as though it were a movie



SAP spin-off TeaLeaf Technology showed its still a player in the web analytics market. TeaLeaf provides insights into website activity and online customer experiences. TeaLeaf software is differentiated from other web analysis tools in that it captures and reports on web session data in a searchable and replay-able fashion.
TeaLeaf calls this novel approach "looking at the tea leaves." This means that site owners can visually replay, track back and drill down through the same web pages that a single visitor looked at, including error messages and inputs, as though it were a movie.
While most other analytics products focus on visitor trends and group behavior, TeaLeaf provides a simplification of the picture that is also necessary for companies to make sense of the complex interactions between visitors and content.

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