vrijdag 31 oktober 2008

Web Analytics 2.0

Product Planner was born out of the need to help people understand and create user flows for their web products. The idea is that by looking at examples of other successful web products, you can get a better idea of how to create your own.

Product Planner is a product by KISSmetrics. The KISSmetrics core product is an analytics tool with sufficient flexibility to give you visibility into what’s working and what’s not in your products.

KISSmetricss measures what’s happening and helps you tune your user experience. KISSmetrics will be launching in 2009.

Nuconomy: next generation web analytics

NuConomy helps companies better assess and understand website and social marketing performance with its free, next generation web analytics and optimization platform.

NuConomy was specifically built to go beyond standard metrics and measure the rich interactions and social features of websites. Through NuConomy’s unique engagement module, websites can understand each individual user’s behaviors and engagement across content, brands and site features.

Then, these insights are used to dynamically optimize your online presence, including advertising, and create 1:1 conversational marketing opportunities.

woensdag 1 oktober 2008

Web Analytics, as though it were a movie

SAP spin-off TeaLeaf Technology showed its still a player in the web analytics market. TeaLeaf provides insights into website activity and online customer experiences. TeaLeaf software is differentiated from other web analysis tools in that it captures and reports on web session data in a searchable and replay-able fashion.
TeaLeaf calls this novel approach "looking at the tea leaves." This means that site owners can visually replay, track back and drill down through the same web pages that a single visitor looked at, including error messages and inputs, as though it were a movie.
While most other analytics products focus on visitor trends and group behavior, TeaLeaf provides a simplification of the picture that is also necessary for companies to make sense of the complex interactions between visitors and content.